My concept revolves around creating a visual representation of Crispy Cones' success story, highlighting its expansion to 18 locations. The objective is to convey the information given in the video through dynamic visuals that capture attention.

For this project, I made the mistake of skipping the sketches. I went straight to Adobe Illustrator to start my designs. While this did work out, it set me back a bit, as I ended up needing to redo some vector drafts.  

In my initial sketches and storyboards and vector drafts, I explored the idea of a tent evolving into a building and then multiplying into 18 buildings to show Crispy Cone’s growth over time. However, after re-watching the video, I realized that this sequence didn’t really fit with the way it was described. I ended up using all the same elements but rearranged them to make more sense. 

Based on the feedback received, I made the movement of the designs more complex. They were a bit too simple and boring, but now they catch the eye and hold attention.

My final draft visually communicates the success of Crispy Cones through clear and engaging visuals. It captures the audience's attention and conveys the brand's achievements. The composition, typography, and imagery work together to tell a compelling story of growth and popularity.